Posts under Mobile Marketing

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Forbes: Why Text Messaging Still Thrives Despite Smartphones, Twitter and WhatsApp

September 27, 2012 | Leave a comment

” The futurism business is so competitive these days that technologies get declared dying at the very moment they are actually peaking. In monarchy terms, that’s like preparing to crown … more

Mobile Marketing |

Mobile Marketing VS Email Marketing

September 26, 2012 | Leave a comment

“Mobile marketing has received a lot of press lately, so much so that some short-sighted marketers have loftily proclaimed email marketing to be dead. But before you send flowers, stop … more

Email Marketing, Mobile Marketing |

eMarketer: The future is social and mobile, media execs say

September 25, 2012 | Leave a comment

The media and entertainment business will grow increasingly reliant on digital, social and mobile platforms in coming years, according to an Ernst & Young survey of industry CEOs. Almost four-fifths … more

Digital Marketing, Mobile Marketing, Social Media |

MMA Issues Mobile Analytics Guide

September 24, 2012 | Leave a comment

Improved measurement is often cited as a condition for higher mobile ad spending. To that end, the Mobile Marketing Association has released a new primer on mobile analytics covering metrics … more

Analytics, Digital Marketing, Measuring Results, Mobile Marketing |

Email Insider: Go Mobile, Or Go Home

September 10, 2012 | Leave a comment

“With consumer adoption of smartphones continuing to grow at an unprecedented speed, by now most email marketers will agree that optimizing campaigns for mobile devices is a key priority. But … more

Digital Marketing, Email Marketing, Mobile Marketing |
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