Posts under Digital Marketing

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Is anyone surprised?

January 14, 2020 | Leave a comment

The share of a marketing budget allocated to traditional channels (TV, print, out-of-home) is decreasing while digital advertising increasing in 2020, as outlined in the Marketing Charts article. (3 Points … more

Digital Marketing |

Email: Dead or Alive?

August 15, 2013 | Leave a comment

Despite being deemed outdated and “put to bed” by new technology, email is still a vital component of the way individuals and businesses communicate. Digital natives are indeed using social … more

Digital Marketing, Email Marketing |

How Much Influence Does Twitter Chatter Have On TV Ratings?

August 6, 2013 | Leave a comment

An investigation by Nielsen, the name most clearly associated with TV ratings in the U.S., suggests that Twitter really can drive ratings up. The New York Times calls this a … more

Analytics, Digital Marketing, Social Media, Twitter |

Infographic: The State of Content Marketing 2013

July 19, 2013 | Leave a comment

Content marketing is fast becoming a regular marketing tool (marketers now spend 25% of their marketing budget on content marketing). It’s all the rage within the marketing discipline. If you’re … more

Content Marketing, Digital Marketing |

Econsultancy: 10 brands making great use of Tumblr

October 31, 2012 | Leave a comment

“Tumblr may not be the most high profile social network doing the rounds, but its blogging platform offers unique opportunities to engage with new audiences that are too good to … more

Digital Marketing |
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