Posts under Analytics

How Much Influence Does Twitter Chatter Have On TV Ratings?

August 6, 2013 | Leave a comment

An investigation by Nielsen, the name most clearly associated with TV ratings in the U.S., suggests that Twitter really can drive ratings up. The New York Times calls this a … more

Analytics, Digital Marketing, Social Media, Twitter |

Portland agencies continue to rock Social Business

September 28, 2012 | Leave a comment

Our friends over at The Fiction Tribe are off to a great start and up to great things lately. They recently developed an Infographic which was featured in ForbesOnline, an … more

Analytics, Mad Props, Social Media |

MMA Issues Mobile Analytics Guide

September 24, 2012 | Leave a comment

Improved measurement is often cited as a condition for higher mobile ad spending. To that end, the Mobile Marketing Association has released a new primer on mobile analytics covering metrics … more

Analytics, Digital Marketing, Measuring Results, Mobile Marketing |

Facebook unveils the next generation of social advertising

September 20, 2012 | Leave a comment

“No one got just how powerful it was that Facebook recently said it would allow ad targeting to lists of email addresses. Today it became clear as Facebook ad chief … more

Analytics, Facebook, Social Media |

State of the Internet

September 30, 2011 | Leave a comment

By now you know we love infographics, but this one, “The State of The Internet” from is exceptionally cool. It’s live, interactive and is constantly calculating various internet and … more

Analytics, Digital Marketing, Mad Props, Mobile Marketing, Social Media, Twitter |