January 14, 2020 | Leave a comment
The share of a marketing budget allocated to traditional channels (TV, print, out-of-home) is decreasing while digital advertising increasing in 2020, as outlined in the Marketing Charts article. (3 Points … more
August 15, 2013 | Leave a comment
Despite being deemed outdated and “put to bed” by new technology, email is still a vital component of the way individuals and businesses communicate. Digital natives are indeed using social … more
August 6, 2013 | Leave a comment
An investigation by Nielsen, the name most clearly associated with TV ratings in the U.S., suggests that Twitter really can drive ratings up. The New York Times calls this a … more
July 26, 2013 | Leave a comment
Great infographic from Clearpoint Agency, which looks at social media marketing for B2B companies.
It shows that 87% of B2B businesses use social compared to 77% that use blogs, with LinkedIn … more
July 19, 2013 | Leave a comment
Content marketing is fast becoming a regular marketing tool (marketers now spend 25% of their marketing budget on content marketing). It’s all the rage within the marketing discipline. If you’re … more
