How Much Influence Does Twitter Chatter Have On TV Ratings?
August 6, 2013 | Leave a comment
An investigation by Nielsen, the name most clearly associated with TV ratings in the U.S., suggests that Twitter really can drive ratings up. The New York Times calls this a “first-of-its-kind” study of how Twitter causes people to actually engage in watching particular TV shows, but the results are being taken with a grain of salt.
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