Email: Dead or Alive?
August 15, 2013 | Leave a comment
Despite being deemed outdated and “put to bed” by new technology, email is still a vital component of the way individuals and businesses communicate. Digital natives are indeed using social networking tools like Facebook and Twitter to send messages, but 94% of Americans – age 12 and older – who are active online, prefer email as opposed to a 140 character limit.
With plenty of access to social networks, television and countless other channels to reach their audience, 64% of businesses are planning to increase investments in email marketing in 2013, according this recent Marketo infographic.