September 24, 2012 | Leave a comment

Improved measurement is often cited as a condition for higher mobile ad spending. To that end, the Mobile Marketing Association has released a new primer on mobile analytics covering metrics related to the mobile Web, apps and messaging as well as factors such as location, time, and device.
Read more: http://tinyurl.com/9vzm5tj


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Analytics, Digital Marketing, Measuring Results, Mobile Marketing.

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