September 24, 2012 | Leave a comment

Improved measurement is often cited as a condition for higher mobile ad spending. To that end, the Mobile Marketing Association has released a new primer on mobile analytics covering metrics related to the mobile Web, apps and messaging as well as factors such as location, time, and device.
Read more:


Analytics, Digital Marketing, Measuring Results, Mobile Marketing.

Leave a Reply

Your email address will not be published. Required fields are marked *