eMarketer: The future is social and mobile, media execs say

September 25, 2012 | Leave a comment

The media and entertainment business will grow increasingly reliant on digital, social and mobile platforms in coming years, according to an Ernst & Young survey of industry CEOs. Almost four-fifths of the CEOs polled said tablets would have a major effect on their businesses during the next three years, and more than 6 in 10 said the same of smartphones.

Read more: http://tinyurl.com/cjycokd


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Digital Marketing, Mobile Marketing, Social Media.

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