
Email Insider: Go Mobile, Or Go Home
September 10, 2012 | Leave a comment
“With consumer adoption of smartphones continuing to grow at an unprecedented speed, by now most email marketers will agree that optimizing campaigns for mobile devices is a key priority. But what is the best way to do this? Here are pros and cons of the emerging approaches to mobile email optimization: prefab content, responsive design, and live content. ”
Read more: http://tinyurl.com/9m4omzm