E-mail open, click rates flat, report finds: Epsilon

December 15, 2010 | Leave a comment

“Consumers are opening e-mail messages at a steady rate, but transactional or service e-mails are getting more attention, according to a third-quarter report from marketing services provider Epsilon and the Direct Marketing Association.”

DM News has a top line summary of the report (in case you’re not a member of the DMA and cannot access the full report)

>>> http://tinyurl.com/2cxhrzf

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