Is Your List Broker Broken?
November 15, 2010 | Leave a comment
Marketing Monday roundup >>>
Three takes on list brokers, list owners and what to ask them prior to engagement.
Kern: Working with a great list broker can vastly sweeten your success in new customer acquisitions. But greatness is built, not born. Much of what makes these partners do so good is a direct result of how you behave. Here are some suggestions on building an outstanding and productive relationship with your list broker. A bit of extra effort on your part will pay off handsomely. http://www.thekernorg.com/is-your-list-broker-broken
The Danielle Adams Publishing Company: 12 Questions to Ask a List Vendor http://www.danielleadams.com/12_Questions_to_Ask_a_Li.html
UM Direct on Facebook: Mailing List Brokers And What To Ask? http://www.facebook.com/note.php?note_id=447903198186&comments&ref=mf
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