Three Key Elements of Irresistible Email Subject Lines
September 21, 2010 | Leave a comment
I am constantly amazed (and not in a good way) at how often e-mail subject lines are an after thought. The creative execution arrives neatly packaged up without the subject line. The fact that I have to ask for the subject line is usually a pretty good indication that when it does arrive, it’s going to be lackluster or worse.
The subject line is your first and possibly last chance to persuade prospects or customers to open your e-mail vs. hitting the delete button. Brian Clark over at Copyblogger offers up a succinct and useful checklist for creating compelling subject lines.