Monthly Archives: September 2010

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Which Test Won?

September 27, 2010 | Leave a comment

Anne Holland, perhaps best known as the Founder and Past President of MarketingSherpa, (another excellent resource) has a great site worth a daily visit.  Each day she features … more

Email Marketing, Landing Page optimization |

Back to School with Blue Sky Factory: Top Email Marketing Lessons

September 22, 2010 | Leave a comment

Blue Sky Factory consistently posts useful content in their blog and yesterday was no exception. Yesterday’s lesson – a refresher course for  EM pros and for newbies a top line … more

Email Marketing |

Three Key Elements of Irresistible Email Subject Lines

September 21, 2010 | Leave a comment

I am constantly amazed (and not in a good way) at how often e-mail subject lines are an after thought.  The creative execution arrives neatly packaged up without the subject … more

Email Marketing |

4 disruptions changing email marketing

September 20, 2010 | Leave a comment

iMedia Connection posted a nifty little piece last week on the changing landscape of email marketing and how marketers need to adapt and find opportunity in the face of four … more

Email Marketing |

The impact of social media on journalism and PR

September 17, 2010 | Leave a comment

“European research  showed that journalists use online tools to gather information. Fortunately it’s often to find additional information. But unfortunately journalists also often completely base themselves on what is being … more

Social Media |
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